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Marketing Manager (Maternity Cover) - Internal Applicants Only

HQ Netherlands
Full-time
Temporary

Job description

The Interim Marketing Manager is responsible for leading Rostudios' marketing function during a 6 month maternity cover. The role combines strategic oversight with hands-on execution, ensuring continuity across all marketing activities while preparing the business for further international expansion. Working together with the Marketing Coordinator, external agencies and freelancers, the Marketing Manager builds structure, drives performance and
ensures marketing supports the company's commercial growth.

Key Responsibilities
Expansion & Strategy
  •  Strategically preparing, developing, and launching marketing campaigns for expansion into new studios
  • Developing launch strategies for expansion into new countries
  • Developing and coordinating the annual and monthly marketing strategy in collaboration with the team
  • Supporting pricing decisions through market insights and marketing input 360° 
Marketing Management
  • End-to-end responsibility for all marketing disciplines: online marketing, social content, PR, website, and pricing
  • Management and execution of digital marketing activities
  • Developing and safeguarding content strategy and tone of voice across all channels (social, website, app)
  • Managing the marketing budget and allocation across channels/campaigns
Marketing Operations & Agency Management
  • Lead the collaboration with Rostudios' external performance marketing agency.
  • Translate business priorities into marketing roadmaps and campaign planning.
  • Ensure reporting, tracking and dashboards provide clear business insights for leadership.
  • Safeguard marketing processes, documentation and knowledge transfer during the maternity leave period.
  •  Coordinate CRM marketing together with the agency and internal stakeholders.
Performance & Data Analysis
  • Producing data and KPI reports to support decision-making
  • Developing and implementing targeted marketing strategies for underperforming studios, including operational management thereof
Team & Agency Leadership
  • Coach and support the Marketing Coordinator in day-to-day execution.
  • Coordinate and challenge external marketing agencies, creative partners and freelancers (e.g., content creators, designers, PR agencies).
  • Ensure clear ownership, planning and delivery across internal and external stakeholders.

Brand, PR & Design
  • Reviewing and approving PR and partnership proposals
  • Coordinating website and app design in collaboration with design/development teams
  • Safeguarding brand consistency (brand guidelines) across all outputs and touchpoints

Platform Management
  • Acting as the primary point of contact for external platform partners
  • Working closely with the Operations, Expansion, Finance, and Corporate Sales departments to align marketing efforts with broader business objectives

Your qualifications

  • 5+ years of experience in a marketing management role, ideally within a multi-location, retail, hospitality, or fitness/lifestyle business
  • Proven experience managing 360° marketing functions (online marketing, social, PR, website, pricing) end-to-end
  • Track record of developing and executing marketing strategies for new market or location launches, ideally across multiple countries
  • Strong experience managing external agencies and freelancers (performance marketing, PR, creative, content)
  • Solid understanding of digital/performance marketing, CRM marketing, and campaign planning
  • Data-driven mindset, comfortable building and interpreting KPI reports and dashboards to inform leadership decisions
  • People leadership or coaching experience, ideally managing or mentoring a junior team member (e.g. Marketing Coordinator)
  • Strong communication skills and the ability to work cross-functionally
  • Available to start from September 2026
  • Living in the Netherlands, and able to commute to our Amsterdam based office

What we offer you

  • Competitive salary, benefits and partner discounts
  • Being part of a growing international fitness & lifestyle brand
  • A happy and healthy work environment
  • Extended Holiday allowance (30 days)
  • Flexibility and autonomy to organize your own schedule and decisions
  • Attractive perks, including partner discounts, free Rostudios classes, and wellness benefits
  • Opportunities for professional growth, including leadership development and training

About us

Making our community fit and happy, that’s what drives us. Because when body and mind are working together as one, there’s no stopping you. In movement. In life.

In a dark candlelit studio to high-energy music, we ride out of our heads and into the rhythm. During the workouts by our ace instructors, riders are thrown back to themselves. Into their being, their strength and outside of their boundaries. Moving in sync with the beat and with each other, forges a strong connection. It creates the Ro'family and makes Rocycle a mindful, powerful and fun experience all in one. For both body and soul. 

Founded in 2015 in Amsterdam, Rocycle is meant for everyone. From all backgrounds, levels of fitness and for all reasons. Some join us for a party on a bike, others feel it’s changing their life.

Whatever riders get out of it, we’ll keep making sure its available and accessible at a fair price for all.We aim to empower by showing our riders what they are capable of. Turning the flame we all have inside us up into a blazing fire. Every day. Every ride.


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